Category: Uncategorized
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Mastering the Digital Maze: Digital Marketing and Social Media’s Boundaries
Social media and digital marketing have emerged to be effective tools for businesses and individuals. However, there are some critics contend that the pervasive influence of these platforms is accompanied by substantial disadvantages and restrictions. Source: Differencebetween.net The Power and Influence of Social Media and Digital Marketing According to the article, social media platforms have developed…
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Exposing the Success of Coca-Cola: The Effectiveness of IMC Campaigns
Integrated marketing communication (IMC) is the process of integrating marketing communication channels, such as public relations, social media, and advertising, into a brand identity that is consistent across different media channels. Let us use the famous ‘Share a Coke’ IMC campaign as an outstanding example! Source: Marketing Mag Coca-Cola’s “Share a Coke” marketing campaign launched…
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Reshaping Industries: The Impact of IoT and Big Data
Internet of Things (IoT) and Big Data are at the forefront of the digital revolution which is currently in full motion. Source: Sovrin Internet of Things (IoT) The Internet of Things (IoT), is a network of interrelated devices that link and share data with other IoT devices and the cloud. These devices can range from…
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The Art of Viral Marketing: Generating Contagious Content
Human progress has been so rapid that in today’s culture, everyone will carry a phone to access global information. Viral marketing is one of the most critical marketing strategies for all marketers to consider and implement. Source: Pinterest Here are two KEY aspects in viral marketing: User-generated content and word of mouth. 1. User-generated content User-generated…
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Mobile Marketing: Unstoppable trend today
The majority of people now own a phone or multiple phones for their study, entertainment or work. Thus, mobile marketing has become one of the current marketing trends. The term “mobile marketing” refers to an umbrella term for a variety of internet marketing strategies that share a common goal: contacting consumers via their mobile devices.…